At this critical juncture, we were called into action. The challenge was clear: to ensure that, even remotely, representatives could continue promoting products with the same effectiveness and impact as before. In close collaboration with the pharmaceutical team, we set out to design a solution that would be intuitive, accessible, and highly effective. This is how the app that would change the landscape was born.
The new application was developed to recreate the experience of an in-person visit. Through it, representatives could present each product in detail, answer questions in real time, and access interactive, up-to-date materials, making communication clear and engaging.
The impact was immediate. With the new app, the pharmaceutical company not only maintained close contact with doctors but also set a new standard for innovation in the industry. The sales process was reimagined, and the company emerged stronger, reinforcing relationships with doctors and ensuring that its solutions reached where they were needed most: in the hands of healthcare professionals.
This story stands as a testament to resilience and innovation, showing that even in challenging times, it is possible to transform obstacles into lasting opportunities.
