When Buscaya emerged with the ambition of transforming the online shopping experience in Mexico, Watermelon came in as a strategic partner to turn this vision into reality. The challenge was clear: build a price comparison platform that was market-leading and, at the same time, accessible, scalable and financially sustainable.
To achieve this goal, we assembled a dedicated team and used the most advanced technologies. From the beginning, we adopted an architecture that guaranteed scalability, essential to keep up with the rapid growth of the user base. Furthermore, we invested in artificial intelligence techniques to automate processes, from monitoring prices in different e-commerce stores to analyzing consumption patterns. With these automations, we significantly reduce the need for manual intervention, making the system agile and low-cost.
The result was a robust and innovative system that, with reduced operating costs, allows Buscaya to not only lead the Mexican market, but also offer an extremely efficient price comparison experience to hundreds of thousands of consumers. Today, Buscaya is synonymous with reliability and convenience for Mexican consumers, solidifying its position as a market leader and offering an innovative solution in the e-commerce sector.
For us at Watermelon, this project represents the transformative power of technology, since, by combining innovation and scalability, we were able to make Buscaya an example of excellence and efficiency in the price comparison sector.
